Executive Vice President of Marketing | Viking
Richard Marnell is the Executive Vice President of Marketing for Viking, overseeing the strategic direction for the company’s river, ocean and expedition voyages. Since he joined Viking in 2007, the company has grown exponentially, increasing its North American market share from 19% to an estimated 50%. Much of that growth can be attributed to the company’s marketing efforts, including its highly visible sponsorship of PBS’s MASTERPIECE.
A Boston native, Richard caught the travel bug early in life and has spent more than 20 years in the industry. A post-college backpacking trip in Africa led to a position at Overseas Adventure Travel, marketing the company’s small group tours on the African continent. He then spent nearly a decade at Grand Circle Corporation, ultimately serving as vice president of product marketing. Just prior to joining Viking, Richard was the vice president of direct marketing for J.Jill.
Richard holds a BA in economics from Fordham University and an MBA from Babson College.