For 27 years he was a front-line reporter. For the last 28, he’s been a leading PR executive, initially at the most celebrated store in the world and latterly running his own agency.

In addition, he’s found the time to present his own television chat show, as “The British Jerry Springer”, present a radio phone-in and write newspaper columns for The Daily Mail and regional morning newspapers.

For 16 years, he was a Director of Fulham Football Club, representing the club in the Premier League and the European Clubs’ Association.

No wonder he’s a popular after-dinner speaker, conference chairman and versatile host at corporate or private events where his wealth of knowledge of luxury brands, high-class retailing, handling major crises and dealing with the ravenous modern media gives him an unrivalled ability to tell you what really happens when the worst happens. And what happens next?

Michael reveals truths that are important for you to know, not just in business but in life, and he regularly captivates his audience with the breadth of his experience and the scope of his vision.