Former All Black Captain and business leader, Graeme and his family have lived at the heart of the kiwifruit-growing region in the Bay of Plenty—situated halfway between Tauranga and Rotorua—for more than 50 years. His home is set among a number of Māori iwi (tribes) and hapu (families); this close proximity provides him with a unique perspective and duty to convey the deep cultural attachment Māoris have with the land, and to share the significance of this region. With more than four decades experience in the kiwifruit industry, Graeme is devoted to showcasing the kiwifruit industry as well as sharing the extraordinary sights and authentic experiences on offer to international visitors.

His achievements in the national pastime of rugby is irrefutable. As a former All Black with the national rugby team, Graeme is highly respected and beloved throughout the rugby-loving nation and its peoples.