Born and raised in Moscow, Ekaterina Bagreeva received her PhD in psychology from the Plekhanov Russian University of Economics, where she taught criminology and cross-cultural psychology as an associate professor. She also studied business management at the Institute of Business, Psychology and Management Khimki in Russia.

After moving to Norway, she began her career in the field of tourism. Now, with more than 15 years of experience, she is a veteran Oslo and Norway guide. And since 2013, she has offered her expertise to Viking, first as a guide and later as a location consultant. In more recent years, she has been involved in the development of new tourism products. This has included working with Amazon’s Prime Video as a concept developer and program host of video experiences in Norway, as well as cooperating with several international television channels as a local producer and content developer. She has also written books for adults and children about Norwegian life and traditions.