Betsy Ball is co-founder and partner of Euro Travel Coach (ETC), which crafts custom European vacations for independent travelers and leads small group trips to Europe. Prior to founding ETC, Betsy taught International Business at Tarleton State University in Texas (part of the Texas A&M University system) where she led study abroad programs in multiple European countries and other worldwide destinations. She retired from teaching in 2017 and now travels nine months of the year in Europe. She has a degree in hotel and restaurant management from Michigan State University and an MBA from Southern Methodist University in Dallas. She also holds a Level 3 certification from the Wine & Spirits Education Trust.